{"id":1541,"date":"2025-05-08T13:03:11","date_gmt":"2025-05-08T13:03:11","guid":{"rendered":"https:\/\/dizainoarkliukas.lt\/?p=1541"},"modified":"2025-05-08T13:03:11","modified_gmt":"2025-05-08T13:03:11","slug":"set-uztikrina-27-mln","status":"publish","type":"post","link":"https:\/\/dizainoarkliukas.lt\/?p=1541","title":{"rendered":"\u201eSet\u201c u\u017etikrina 27 mln"},"content":{"rendered":"<p><\/p>\n<div>\n<p class=\"has-palette-color-4-color has-text-color has-link-color wp-elements-c6c8d22d502276e581bcfc48d13146d3\"><strong>Tel Avivas, 2025 m. Gegu\u017e\u0117s 7 d<\/strong> &#8211; Atlikus dr\u0105s\u0173 \u017eingsn\u012f, kuris b\u016bt\u0173 pakeistas mobili\u0173j\u0173 \u017eaidim\u0173 ateitis, AI paleidimas <strong>Nustatytas<\/strong> oficialiai atsirado i\u0161 slapto re\u017eimo, naudodamas 27 mln. USD finansavimo. Susitelk\u0117 \u012f AI agent\u0173 k\u016brim\u0105 siekiant pagreitinti mobili\u0173j\u0173 \u017eaidim\u0173 pl\u0117tr\u0105 ir rinkodar\u0105, \u201eSet\u201c yra novatori\u0161ka technologija, galinti pakeisti \u017eaidimus, kuriais statomi, parduodami ir \u017eaid\u017eiami.<\/p>\n<p class=\"has-palette-color-4-color has-text-color has-link-color wp-elements-b14c1c430b03bc1a4df37e4ecf9ac70e\">Finansavimas buvo surinktas dvi <strong>\u201eBessemer Venture Partners\u201c<\/strong>. \u012eskaitant kitus dalyvius <strong>Saga VC<\/strong>Ar <strong>vgames<\/strong>Ar <strong>F2 rizikos kapitalas<\/strong>ir \u017eaidim\u0173 pramon\u0117s veteranas <strong>A\u0161 moteris<\/strong> &#8211; <strong>\u201eTripleDot Studios\u201c<\/strong> O dabar <strong>\u201eArcadia\u201c \u017eaidim\u0173 patar\u0117jai<\/strong>. Anks\u010diau \u201eSet\u201c i\u0161 \u201eF2\u201c, \u201eBessemer\u201c ir keli\u0173 geriausi\u0173 \u017eaidim\u0173 verslinink\u0173 kaip angel\u0173 investuotojai buvo u\u017etikrin\u0119 12 milijon\u0173 doleri\u0173 s\u0117kl\u0173 finansavim\u0105.<\/p>\n<p class=\"has-palette-color-4-color has-text-color has-link-color wp-elements-e046a80bf5a8bbed37b57b9056ef69f5\">Nuo pat \u012fk\u016brimo 2022 m. \u201eSet\u201c pasirinko metodin\u012f po\u017ei\u016br\u012f \u012f produkt\u0173 rinkos tinkamum\u0105, augindamas \u012fsp\u016bding\u0105 ankstyv\u0105 klient\u0173 baz\u0119. Jos klient\u016bra jau apima pagrindines studijas, tokias kaip <strong>Zynga<\/strong>Ar <strong>Scopely<\/strong>Ar <strong>Playtika<\/strong>Ar <strong>Superplay<\/strong>Ar <strong>Rovio<\/strong>Ar <strong>Plariumas<\/strong>Ar <strong>Saldainiai<\/strong>ir \u017eaidim\u0173 variklio mil\u017einas <strong>Vienyb\u0117<\/strong>.<\/p>\n<p class=\"has-palette-color-4-color has-text-color has-link-color wp-elements-6092876d5a1ea15510c4cf67b5369b2f\">\u201eStartup\u201c, kur\u012f \u012fk\u016br\u0117 generalinis direktorius Amitas Carmi ir CTO Yoni Blumenfeld, kreipiasi \u012f vien\u0105 did\u017eiausi\u0173 mobili\u0173j\u0173 \u017eaidim\u0173 kli\u016b\u010di\u0173: kaip i\u0161siskirti i\u0161 hiper prisotintos rinkos. Kasdien t\u016bkstan\u010diams nauj\u0173 \u017eaidim\u0173, potvyni\u0173 program\u0173 parduotuvi\u0173, vartotoj\u0173 \u012fsigijimas tapo konkurencingesnis ir brangus nei bet kada.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-palette-color-4-color has-text-color has-link-color wp-elements-584dfa682f9dbd10e1e8985ea8c9a5a9\">\u201e\u017daidimai yra viena konkurencingiausi\u0173 pramon\u0117s \u0161ak\u0173 planetoje\u201c, &#8211; interviu pasidalijo Carmi. \u201eNors \u0161iandien gana lengva sukurti \u017eaidim\u0105, statisti\u0161kai beveik ne\u012fmanoma padaryti tokio \u017eaidimo.\u201c<\/p>\n<\/blockquote>\n<p class=\"has-palette-color-4-color has-text-color has-link-color wp-elements-f2d5ee11cf35cb2bca2383d5a8075e2b\">Pagal duomenis i\u0161 <strong>\u201eAppSFlyer\u201c<\/strong>\u017eaidim\u0173 bendrov\u0117s kartu i\u0161leid\u017eia apie 29 milijardus doleri\u0173 per metus, kad gaut\u0173 100 milijard\u0173 doleri\u0173 pajam\u0173 &#8211; did\u017ei\u0105j\u0105 dal\u012f jos paskirta vartotoj\u0173 \u012fsigijimo kampanijoms. \u201eSet\u201c AI agento platforma kovoja su \u0161ia galva, sukurdama interaktyv\u0173, \u201egrojam\u0105\u201c \u017eaidimo rinkodaros turin\u012f 15 kart\u0173 grei\u010diau ir 25 kartus pigiau nei \u012fprastiniai metodai.<\/p>\n<p class=\"has-palette-color-4-color has-text-color has-link-color wp-elements-06a92c8a7907e30a86531090bae33e74\">\u0160ie AI varomi \u201egrojami skelbimai\u201c n\u0117ra tik statiniai reklaminiai skydeliai; Jie panardina potencialius \u017eaid\u0117jus \u012f \u017eaidim\u0173 pavyzd\u017ei\u0173 patirt\u012f tiesiogiai skelbim\u0173 vietose, dramati\u0161kai pagerindami konversij\u0173 rodiklius. Pasak Arcadia&#39;s Babayigit, \u201eSet\u201c \u012frankiai \u012fgalina studijas generuoti k\u016brybin\u012f turin\u012f ir kampanijos turt\u0105 per tam tikr\u0105 laik\u0105 ir kain\u0105 &#8211; paprastai b\u016btin\u0105 &#8211; \u201ebe proto\u201c.<\/p>\n<p class=\"has-palette-color-4-color has-text-color has-link-color wp-elements-e2d5733ba669b6d847491de9c62e0d29\">\u201eSet\u201c AI-varomoji platforma jau pritrauk\u0117 daugiau nei 100 \u017eaidim\u0173 studij\u0173 \u012f savo \u201eOnboarding\u201c laukimo s\u0105ra\u0161\u0105. Tur\u0117dama \u0161\u012f nauj\u0105 finansavim\u0105, \u012fmon\u0117 planuoja agresyviai samdyti in\u017einierius, AI specialistus ir i\u0161pl\u0117sti savo patentuot\u0105 \u017eaidim\u0173 varikl\u012f ir agentin\u0119 infrastrukt\u016br\u0105.<\/p>\n<p class=\"has-palette-color-4-color has-text-color has-link-color wp-elements-3ac0b98e40c676439a01ad6900d5e3e3\">\u012edomu tai, kad \u201eSet\u201c startas sutampa su strategine pramone perkelkite konkurent\u0105 <strong>Applovinas<\/strong> Prane\u0161ama, kad savo \u017eaidim\u0173 studijos turt\u0105 parduoda \u201eTripleDoT Studios\u201c u\u017e 800 milijon\u0173 doleri\u0173-\u017eingsnis, skirtas supaprastinti \u201eApplovin\u201c d\u0117mes\u012f \u012f AI varomus skelbimus ir rinkodaros paslaugas, pavyzd\u017eiui, rinkodaros paslaugas, pvz., <a><strong>\u201eSparkLabs\u201c<\/strong>. Nors \u201eApplovin\u201c rinkos vir\u0161utin\u0117 riba padid\u0117jo iki 103 milijard\u0173 JAV doleri\u0173, jo pamaina pabr\u0117\u017eia did\u0117jan\u010di\u0105 AI svarb\u0105 \u017eaidim\u0173 rinkodaros ir pinig\u0173 gavimo modeliuose.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Turinys:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/dizainoarkliukas.lt\/?p=1541\/#AI_ateitis_zaidimuose\" >AI ateitis \u017eaidimuose:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/dizainoarkliukas.lt\/?p=1541\/#Apie_nustatyma\" >Apie nustatym\u0105:<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading has-palette-color-4-color has-text-color has-link-color wp-elements-c49bedcdcdeb00a951d164b98d2c42c2\"><span class=\"ez-toc-section\" id=\"AI_ateitis_zaidimuose\"><\/span><strong>AI ateitis \u017eaidimuose<\/strong>:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"has-palette-color-4-color has-text-color has-link-color wp-elements-9bb903bb9524ac933a30dc8c46079b00\">Nors ilgalaik\u0117 AI orientuotos automatizavimo padariniai \u017eaidim\u0173 pl\u0117trai ir rinkodarai vis dar atsiskleid\u017eia, \u201eSet\u201c \u012fk\u016br\u0117jai ir toliau yra orientuoti \u012f k\u016brybinio proceso tobulinim\u0105, o ne pakeisti.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-palette-color-4-color has-text-color has-link-color wp-elements-444ea9a8358565fd54c25eba309663af\">\u201eMes tikime, kad per AI yra didesn\u0117 galimyb\u0117 sujungti tiek rinkodaros turin\u012f, tiek \u012f \u017eaidim\u0105\u201c,-prid\u016br\u0117 Carmi. \u201eM\u016bs\u0173 variklis yra sukurtas taip, kad gal\u0173 gale integruot\u0173 AI sukurt\u0105 turt\u0105 tiesiai \u012f \u017eaidimus, atrakinant naujus suasmeninimo ir \u012fsitraukimo lyg\u012f\u201c.<\/p>\n<\/blockquote>\n<p class=\"has-palette-color-4-color has-text-color has-link-color wp-elements-090a54c301f7074b3d4208f7ddedde61\">\u0160iuo metu \u201eSet\u201c prioritetas i\u0161lieka savo AI \u012franki\u0173 masteliui mobili\u0173j\u0173 \u017eaidim\u0173 rinkodaros priemon\u0117ms &#8211; sri\u010diai, kurioje paklausa ir toliau vir\u0161ija pasi\u016bl\u0105 kokyb\u0117s, \u012fperkamumo ir grei\u010dio at\u017evilgiu.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-palette-color-4-color has-text-color has-link-color wp-elements-203601beb3c60979d107e3fc4934d895\">\u201eArcadia&#39;s Babayigit\u201c glaustai pasak\u0117: \u201e\u017daidimo kokyb\u0117s juosta yra auk\u0161ta. Tikrasis\u201e Set \u201ctechnologijos prana\u0161umas yra jo sugeb\u0117jimas automatizuoti gamybos ir platinimo dalis nepakenkiant k\u016brybiniams standartams. Jei kas nors gali tai padaryti, tai yra jie.\u201c<\/p>\n<\/blockquote>\n<h2 class=\"wp-block-heading has-palette-color-4-color has-text-color has-link-color wp-elements-076b6cb3ca32ab5dfd67bbfc162758ed\"><span class=\"ez-toc-section\" id=\"Apie_nustatyma\"><\/span><strong>Apie nustatym\u0105<\/strong>:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"has-palette-color-4-color has-text-color has-link-color wp-elements-36d971bdbd52211741edff137752038a\"><strong>Nustatytas<\/strong> yra AI varoma platforma mobili\u0173j\u0173 \u017eaidim\u0173 k\u016br\u0117jams ir leid\u0117jams, leid\u017eiantiems \u201eStudios\u201c kurti ir parduoti \u017eaidimus grei\u010diau ir protingesnius. Jos agentiniai AI sprendimai suma\u017eina laik\u0105 ir i\u0161laidas, susijusias su rinkodaros turinio k\u016brimu iki 25x, tuo pa\u010diu pagerindami kampanijos konversij\u0173 rodiklius.<\/p>\n<p class=\"has-palette-color-4-color has-text-color has-link-color wp-elements-8df56d1dd21ade4847aae135b43e5f13\">Nor\u0117dami gauti daugiau \u012f\u017evalg\u0173 ir atnaujinim\u0173 apie \u201eMetaverse\u201c, \u201eDefi\u201c, \u201eBlockchain\u201c, \u201eNFT\u201c ir \u201eWeb3\u201c, b\u016btinai u\u017esiprenumeruokite m\u016bs\u0173 informacin\u012f biuleten\u012f. B\u016bkite informuoti apie naujausias decentralizuoto pasaulio tendencijas ir poky\u010dius.<\/p>\n<\/p><\/div>\n<p><a href=\"https:\/\/web3oclock.com\/sett-secures-27m\/\"> Nuoroda \u012f informacijos \u0161altin\u012f <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tel Avivas, 2025 m. Gegu\u017e\u0117s 7 d &#8211; Atlikus dr\u0105s\u0173 \u017eingsn\u012f, kuris b\u016bt\u0173 pakeistas mobili\u0173j\u0173 \u017eaidim\u0173 ateitis, AI paleidimas Nustatytas&hellip;<\/p>\n","protected":false},"author":1,"featured_media":1542,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[278],"tags":[126,3123,223],"class_list":["post-1541","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web3","tag-mln","tag-set","tag-uztikrina"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u201eSet\u201c u\u017etikrina 27 mln - DizainoArkliukas.LT<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dizainoarkliukas.lt\/?p=1541\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201eSet\u201c u\u017etikrina 27 mln - DizainoArkliukas.LT\" \/>\n<meta property=\"og:description\" content=\"Tel Avivas, 2025 m. 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