{"id":4403,"date":"2025-10-12T17:54:24","date_gmt":"2025-10-12T17:54:24","guid":{"rendered":"https:\/\/dizainoarkliukas.lt\/?p=4403"},"modified":"2025-10-12T17:54:24","modified_gmt":"2025-10-12T17:54:24","slug":"pg-modeliai-gali-nuspeti-ka-nusipirksite-geriau-nei-galite","status":"publish","type":"post","link":"https:\/\/dizainoarkliukas.lt\/?p=4403","title":{"rendered":"PG modeliai gali nusp\u0117ti, k\u0105 nusipirksite geriau, nei galite"},"content":{"rendered":"<p><\/p>\n<div style=\"position:relative;overflow:visible;font-size:1.2em;line-height:1.58\">\n<div class=\"pt-8 pb-10 border-t border-b border-decryptGridline \">\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Turinys:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/dizainoarkliukas.lt\/?p=4403\/#Trumpai\" >Trumpai<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/dizainoarkliukas.lt\/?p=4403\/#Kodel_tai_svarbu\" >Kod\u0117l tai svarbu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/dizainoarkliukas.lt\/?p=4403\/#Skepticizmo_pastaba\" >Skepticizmo pastaba<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/dizainoarkliukas.lt\/?p=4403\/#Didesnis_vaizdas\" >Didesnis vaizdas<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/dizainoarkliukas.lt\/?p=4403\/#Paprastai_protingas_Informacinis_biuletenis\" >Paprastai protingas Informacinis biuletenis<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h4 class=\"sc-b2a202e4-4 bNRGqr gg-dark:text-white\" color=\"#333\"><span class=\"ez-toc-section\" id=\"Trumpai\"><\/span>Trumpai<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li class=\"font-meta-serif-pro font-normal text-lg md:text-xl md:leading-9 tracking-px text-body gg-dark:text-neutral-100\">Naujas tyrimas rodo, kad LLMS gali imituoti \u017emogaus pirkimo ketinimus, atvaizduodami laisv\u0173 tekst\u0173 atsakymus \u012f Likerto reitingus per semantin\u012f pana\u0161um\u0105.<\/li>\n<li class=\"font-meta-serif-pro font-normal text-lg md:text-xl md:leading-9 tracking-px text-body gg-dark:text-neutral-100\">Metodas pasiek\u0117 90% patikimumo \u017emogaus test\u0173 ir patikimumo, atsi\u017evelgiant \u012f 9 300 reali\u0173 apklaus\u0173 atsakym\u0173.<\/li>\n<li class=\"font-meta-serif-pro font-normal text-lg md:text-xl md:leading-9 tracking-px text-body gg-dark:text-neutral-100\">Tyrime keliami klausimai apie \u0161ali\u0161kum\u0105, apibendrinim\u0105 ir tai, kaip toli \u201esintetiniai vartotojai\u201c gali atsistoti tikriems \u017emon\u0117ms.<\/li>\n<\/ul>\n<\/div>\n<p class=\"font-meta-serif-pro scene:font-noto-sans scene:text-base scene:md:text-lg font-normal text-lg md:text-xl md:leading-9 tracking-px text-body gg-dark:text-neutral-100\">Pamir\u0161kite tikslines grupes: Naujame tyrime nustatyta, kad dideli\u0173 kalb\u0173 modeliai gali numatyti, ar norite k\u0105 nors nusipirkti ry\u0161kiai tikslumu, dramati\u0161kai pralenkdami tradicines rinkodaros priemones.<\/p>\n<p class=\"font-meta-serif-pro scene:font-noto-sans scene:text-base scene:md:text-lg font-normal text-lg md:text-xl md:leading-9 tracking-px text-body gg-dark:text-neutral-100\">Manheimo ir Eth Ciuricho universiteto tyr\u0117jai nustat\u0117, kad dideli kalb\u0173 modeliai gali atkartoti \u017emoni\u0173 pirkimo ketinimus &#8211; \u201ekaip tik\u0117tina, kad j\u016bs tai nusipirksite?\u201c Metrin\u0117 m\u0117g\u0117j\u0173 mylimoji-laisvo formos tekstas paver\u010dia strukt\u016brizuotus apklausos duomenis.<\/p>\n<p class=\"font-meta-serif-pro scene:font-noto-sans scene:text-base scene:md:text-lg font-normal text-lg md:text-xl md:leading-9 tracking-px text-body gg-dark:text-neutral-100\">Pra\u0117jusi\u0105 savait\u0119 paskelbtame dokumente komanda pristat\u0117 metod\u0105 pavadinimu \u201c<span class=\"s2\">Semantinis pana\u0161umo reitingas, kuris<\/span> Konvertuoja neterminuotus modelio atsakymus \u012f skaitmeninius \u201eLikert\u201c reitingus-penki\u0173 bal\u0173 skal\u0119, naudojam\u0105 tradiciniuose vartotoj\u0173 tyrimuose.<\/p>\n<p class=\"font-meta-serif-pro scene:font-noto-sans scene:text-base scene:md:text-lg font-normal text-lg md:text-xl md:leading-9 tracking-px text-body gg-dark:text-neutral-100\">U\u017euot papra\u0161\u0119 modelio pasirinkti skai\u010di\u0173 nuo vieno iki penki\u0173, tyr\u0117jai tur\u0117jo j\u012f reaguoti nat\u016braliai &#8211; \u201eA\u0161 tikrai nusipirkau tai\u201c arba \u201egalb\u016bt, jei jis b\u016bt\u0173 parduodamas\u201c &#8211; ir tada i\u0161matuota, kaip semanti\u0161kai u\u017edaryti tuos teiginius buvo \u012f kanoninius atsakymus, tokius kaip \u201eA\u0161 b\u016btinai nusipirk\u010diau tai\u201c arba \u201eA\u0161 to nepirksiu\u201c.<\/p>\n<p><iframe loading=\"lazy\" style=\"border:0\" src=\"https:\/\/myriad.markets\/embed\/market\/s-p-500-pump-to-6900-or-dump-to-6200\" width=\"100%\" height=\"415px\"><span data-mce-type=\"bookmark\" style=\"width:0px;overflow:hidden;line-height:0\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<p class=\"font-meta-serif-pro scene:font-noto-sans scene:text-base scene:md:text-lg font-normal text-lg md:text-xl md:leading-9 tracking-px text-body gg-dark:text-neutral-100\">Kiekvienas atsakymas buvo suskirstytas \u012f \u012fterpimo erdv\u0119 \u012f artimiausi\u0105 nuorodos teigin\u012f, i\u0161 tikr\u0173j\u0173 paver\u010diant LLM tekst\u0105 statistiniais \u012fvertinimais. \u201eMes parodome, kad optimizuojant semantin\u012f pana\u0161um\u0105, o ne \u012f skaitmenines etiketes, gaunami pirkimo intensyvi\u0173 paskirstym\u0173, kurie tiksliai atitinka \u017emoni\u0173 apklausos duomenis\u201c,-ra\u0161\u0117 autoriai. \u201eLLM generuojami atsakymai sulauk\u0117 90% pakartotini\u0173 \u017emoni\u0173 tyrim\u0173 patikimumo, i\u0161saugant nat\u016bralius po\u017ei\u016brio poky\u010dius\u201c.<\/p>\n<p class=\"font-meta-serif-pro scene:font-noto-sans scene:text-base scene:md:text-lg font-normal text-lg md:text-xl md:leading-9 tracking-px text-body gg-dark:text-neutral-100\">Atliekant 9 300 reali\u0173 \u017emoni\u0173 apklaus\u0173 atsakym\u0173 apie asmens prie\u017ei\u016bros produktus bandymuose, SSR metodas suk\u0117l\u0117 sintetinius respondentus, kuri\u0173 Likerto pasiskirstymas beveik atspind\u0117jo originalus. Kitaip tariant: papra\u0161ius \u201egalvoti kaip kaip vartotojus\u201c, modeliai padar\u0117.<\/p>\n<h2 class=\"sc-b2a202e4-2 bmropA gg-dark:text-white scene:font-itc-avant-garde-gothic-pro scene:font-light\" style=\"margin-top:2em;text-align:left;padding-bottom:16px;margin-bottom:16px;border-bottom:1px solid #dfe2e4\" color=\"#333\"><span class=\"ez-toc-section\" id=\"Kodel_tai_svarbu\"><\/span><b>Kod\u0117l tai svarbu<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"font-meta-serif-pro scene:font-noto-sans scene:text-base scene:md:text-lg font-normal text-lg md:text-xl md:leading-9 tracking-px text-body gg-dark:text-neutral-100\">I\u0161vada gal\u0117t\u0173 pakeisti, kaip \u012fmon\u0117s atlieka produkt\u0173 testavim\u0105 ir rinkos tyrimus. Vartotoj\u0173 tyrimai yra \u017einomai brang\u016bs, l\u0117ti ir pa\u017eeid\u017eiami \u0161ali\u0161kumo. Sintetiniai respondentai &#8211; jei jie elgiasi kaip tikri &#8211; gal\u0117t\u0173 leisti \u012fmon\u0117ms ekranuoti t\u016bkstan\u010dius produkt\u0173 ar prane\u0161im\u0173 u\u017e nedidel\u0119 kain\u0105.<\/p>\n<p class=\"font-meta-serif-pro scene:font-noto-sans scene:text-base scene:md:text-lg font-normal text-lg md:text-xl md:leading-9 tracking-px text-body gg-dark:text-neutral-100\">Tai taip pat patvirtina gilesn\u012f teigin\u012f: kad LLM semantin\u0117s erdv\u0117s geometrija koduoja ne tik kalbos supratim\u0105, bet ir <i>po\u017ei\u016brio samprotavimai<\/i>. Palyginus atsakymus \u012fterpimo erdv\u0119, o ne traktuoti juos kaip pa\u017eodin\u012f tekst\u0105, tyrimas parodo, kad modelio semantika gali nustebinti \u017emogaus sprendim\u0105 steb\u0117dama i\u0161tikimyb\u0119.<\/p>\n<p class=\"font-meta-serif-pro scene:font-noto-sans scene:text-base scene:md:text-lg font-normal text-lg md:text-xl md:leading-9 tracking-px text-body gg-dark:text-neutral-100\">Tuo pat metu tai kelia pa\u017e\u012fstam\u0105 etin\u0119 ir metodin\u0119 rizik\u0105. Tyr\u0117jai i\u0161band\u0117 tik vien\u0105 produkt\u0173 kategorij\u0105, palikdami atvir\u0105, ar tas pats po\u017ei\u016bris laikysis finansini\u0173 sprendim\u0173, ar politi\u0161kai apmokestintos temos. Ir sintetiniai \u201evartotojai\u201c gal\u0117t\u0173 lengvai tapti sintetiniais <i>taikiniai<\/i>: Tie patys modeliavimo b\u016bdai gal\u0117t\u0173 pad\u0117ti optimizuoti politin\u012f \u012ftikin\u0117jim\u0105, reklam\u0105 ar elgesio nuogumus.<\/p>\n<p class=\"font-meta-serif-pro scene:font-noto-sans scene:text-base scene:md:text-lg font-normal text-lg md:text-xl md:leading-9 tracking-px text-body gg-dark:text-neutral-100\">Kaip teig\u0117 autoriai, \u201erinkos optimizavimo sl\u0117gis gali sistemingai i\u0161naikinti derinim\u0105\u201c-fraz\u0117, kuri rezonuoja toli u\u017e rinkodaros rib\u0173.<\/p>\n<h2 class=\"sc-b2a202e4-2 bmropA gg-dark:text-white scene:font-itc-avant-garde-gothic-pro scene:font-light\" style=\"margin-top:2em;text-align:left;padding-bottom:16px;margin-bottom:16px;border-bottom:1px solid #dfe2e4\" color=\"#333\"><span class=\"ez-toc-section\" id=\"Skepticizmo_pastaba\"><\/span><b>Skepticizmo pastaba<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"font-meta-serif-pro scene:font-noto-sans scene:text-base scene:md:text-lg font-normal text-lg md:text-xl md:leading-9 tracking-px text-body gg-dark:text-neutral-100\">Autoriai pripa\u017e\u012fsta, kad j\u0173 bandymo sritis-asmenin\u0117s prie\u017ei\u016bros produktai-yra siauri ir gali b\u016bti ne apibendrinti auk\u0161to lygio ar emoci\u0161kai \u012fkraut\u0173 pirkim\u0173. SSR \u017eem\u0117lapis taip pat priklauso nuo kruop\u0161\u010diai parinkt\u0173 nuorod\u0173 teigini\u0173: Ma\u017ei formuluot\u0117s pakeitimai gali i\u0161kreipti rezultatus. Be to, tyrimas remiasi \u017emoni\u0173 apklausos duomenimis kaip \u201epagrindine tiesa\u201c, nors tokie duomenys yra garsiai triuk\u0161mingi ir kult\u016bri\u0161kai \u0161ali\u0161ki.<\/p>\n<p class=\"font-meta-serif-pro scene:font-noto-sans scene:text-base scene:md:text-lg font-normal text-lg md:text-xl md:leading-9 tracking-px text-body gg-dark:text-neutral-100\">Kritikai pabr\u0117\u017eia, kad \u012fterpiamasis pana\u0161umas daro prielaid\u0105, kad kalbos vektoriai tvarkingai apib\u016bdina \u017emoni\u0173 po\u017ei\u016br\u012f-prielaid\u0105, kuri gali \u017elugti, kai kontekstas ar ironija patenka \u012f mi\u0161in\u012f. Straipsnio patikimumo skai\u010dius-90% \u017emogaus bandomojo pakartotinio konsistencijos-tai yra \u012fsp\u016bdingas, ta\u010diau vis tiek palieka vietos reik\u0161mingam dreifui. Trumpai tariant, metodas veikia <i>Vidutini\u0161kai<\/i>bet dar neai\u0161ku, ar tie vidurkiai u\u017efiksuoja tikr\u0105 \u017emoni\u0173 \u012fvairov\u0119, ar tiesiog atspindi modelio mokymo pri\u017ei\u016br\u0117tojus.<\/p>\n<h2 class=\"sc-b2a202e4-2 bmropA gg-dark:text-white scene:font-itc-avant-garde-gothic-pro scene:font-light\" style=\"margin-top:2em;text-align:left;padding-bottom:16px;margin-bottom:16px;border-bottom:1px solid #dfe2e4\" color=\"#333\"><span class=\"ez-toc-section\" id=\"Didesnis_vaizdas\"><\/span><b>Didesnis vaizdas<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"font-meta-serif-pro scene:font-noto-sans scene:text-base scene:md:text-lg font-normal text-lg md:text-xl md:leading-9 tracking-px text-body gg-dark:text-neutral-100\">Akademinis susidom\u0117jimas \u201esintetiniu vartotoj\u0173 modeliavimu\u201c padid\u0117jo 2025 m., Kai \u012fmon\u0117s eksperimentuoja su AI pagr\u012fstomis tikslin\u0117mis grup\u0117mis ir numatom\u0105 apklaus\u0105. Pana\u0161us MIT ir Kembrid\u017eo universiteto darbas parod\u0117, kad LLMS gali imituoti demografinius ir psichometrinius segmentus, turin\u010dius vidutin\u012f patikimum\u0105, ta\u010diau n\u0117 vienas anks\u010diau neparod\u0117 artimo statistinio atitikties realiems pirkimo intensyviems duomenims.<\/p>\n<p class=\"font-meta-serif-pro scene:font-noto-sans scene:text-base scene:md:text-lg font-normal text-lg md:text-xl md:leading-9 tracking-px text-body gg-dark:text-neutral-100\">\u0160iuo metu SSR metodas i\u0161lieka tyrim\u0173 prototipu, ta\u010diau jis u\u017esimena apie ateit\u012f, kai LLM gali ne tik atsakyti \u012f klausimus, bet ir atstovauti pa\u010diai visuomenei.<\/p>\n<p class=\"font-meta-serif-pro scene:font-noto-sans scene:text-base scene:md:text-lg font-normal text-lg md:text-xl md:leading-9 tracking-px text-body gg-dark:text-neutral-100\">Ar tai yra avansas, ar haliucinacija kuriant, vis dar diskutuoja.<\/p>\n<div class=\"my-4 border-b border-decryptGridline\">\n<div class=\"text-start p-8 md:py-12 md:px-12 max-w-prose relative\"><span class=\"border-t-4 border-l-4 w-4 h-4 md:border-t-(6px) md:border-l-(6px) md:w-6 md:h-6 border-decryptPurple dark:border-decryptNeon gg-dark:border-cc-pink-2 absolute top-4 left-4 md:top-6 md:left-6\"\/><span class=\"border-t-4 border-l-4 w-4 h-4 md:border-t-(6px) md:border-l-(6px) md:w-6 md:h-6 border-decryptPurple dark:border-decryptNeon gg-dark:border-cc-pink-2 absolute rotate-180 bottom-4 right-4 md:bottom-6 md:right-6\"\/><\/p>\n<h3 class=\"font-akzidenz-grotesk font-bold text-xl md:text-3xl md:text-center gg-dark:text-white\"><span class=\"ez-toc-section\" id=\"Paprastai_protingas_Informacinis_biuletenis\"><\/span>Paprastai protingas<!-- --> Informacinis biuletenis<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Savait\u0117s AI kelion\u0117, kuri\u0105 pasakojo generacinis AI modelis.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><a href=\"https:\/\/decrypt.co\/343838\/ai-models-might-be-able-to-predict-what-youll-buy-better-than-you-can\"> Nuoroda \u012f informacijos \u0161altin\u012f <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trumpai Naujas tyrimas rodo, kad LLMS gali imituoti \u017emogaus pirkimo ketinimus, atvaizduodami laisv\u0173 tekst\u0173 atsakymus \u012f Likerto reitingus per semantin\u012f&hellip;<\/p>\n","protected":false},"author":1,"featured_media":4404,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[278],"tags":[453,2533,2572,287,4205,108,6805,6804],"class_list":["post-4403","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web3","tag-gali","tag-galite","tag-geriau","tag-ka","tag-modeliai","tag-nei","tag-nusipirksite","tag-nuspeti"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"Trumpai Naujas tyrimas rodo, kad LLMS gali imituoti \u017emogaus pirkimo ketinimus, atvaizduodami laisv\u0173 tekst\u0173 atsakymus \u012f Likerto reitingus per semantin\u012f pana\u0161um\u0105. Metodas pasiek\u0117 90% patikimumo \u017emogaus test\u0173 ir patikimumo, atsi\u017evelgiant \u012f 9 300 reali\u0173 apklaus\u0173 atsakym\u0173. Tyrime keliami klausimai apie \u0161ali\u0161kum\u0105, apibendrinim\u0105 ir tai, kaip toli \u201esintetiniai vartotojai\u201c gali atsistoti tikriems \u017emon\u0117ms. 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Metodas pasiek\u0117 90% patikimumo \u017emogaus test\u0173 ir patikimumo, atsi\u017evelgiant \u012f 9 300 reali\u0173 apklaus\u0173 atsakym\u0173. Tyrime keliami klausimai apie \u0161ali\u0161kum\u0105, apibendrinim\u0105 ir tai, kaip toli \u201esintetiniai vartotojai\u201c gali atsistoti tikriems \u017emon\u0117ms. 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