{"id":6777,"date":"2026-02-21T17:27:21","date_gmt":"2026-02-21T17:27:21","guid":{"rendered":"https:\/\/dizainoarkliukas.lt\/?p=6777"},"modified":"2026-02-21T17:27:21","modified_gmt":"2026-02-21T17:27:21","slug":"rinkodaros-specialistai-gali-naudoti-ai-kad-isitikintu-jog-matote-ju-skelbimus-stai-kaip","status":"publish","type":"post","link":"https:\/\/dizainoarkliukas.lt\/?p=6777","title":{"rendered":"Rinkodaros specialistai gali naudoti AI, kad \u012fsitikint\u0173, jog matote j\u0173 skelbimus \u2013 \u0161tai kaip"},"content":{"rendered":"<p><\/p>\n<div xmlns:default=\"http:\/\/www.w3.org\/2000\/svg\" style=\"position:relative;overflow:visible;font-size:1.2em;line-height:1.58\">\n<div class=\"pt-8 pb-10 border-t border-b border-decryptGridline \">\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Turinys:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/dizainoarkliukas.lt\/?p=6777\/#Trumpai_tariant\" >Trumpai tariant<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/dizainoarkliukas.lt\/?p=6777\/#Dienos_apzvalga_Naujienlaiskis\" >Dienos ap\u017evalga Naujienlai\u0161kis<\/a><\/li><\/ul><\/nav><\/div>\n<h4 class=\"sc-b2a202e4-4 bNRGqr gg-dark:text-white\" color=\"#333\"><span class=\"ez-toc-section\" id=\"Trumpai_tariant\"><\/span>Trumpai tariant<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li class=\"font-meta-serif-pro font-normal text-lg md:text-xl md:leading-9 tracking-px text-body gg-dark:text-neutral-100\">\u201eAdGazer\u201c yra modelis, numatantis \u017emoni\u0173 d\u0117mes\u012f \u012f skelbimus, naudodamas aki\u0173 sekimo i\u0161mokyt\u0105 AI.<\/li>\n<li class=\"font-meta-serif-pro font-normal text-lg md:text-xl md:leading-9 tracking-px text-body gg-dark:text-neutral-100\">Puslapio kontekstas lemia iki tre\u010ddalio skelbim\u0173 d\u0117mesio rezultat\u0173.<\/li>\n<li class=\"font-meta-serif-pro font-normal text-lg md:text-xl md:leading-9 tracking-px text-body gg-dark:text-neutral-100\">Akademin\u0117 demonstracin\u0117 versija gali greitai peraugti \u012f tikr\u0105 reklamos technologij\u0173 diegim\u0105.<\/li>\n<\/ul>\n<\/div>\n<p class=\"font-meta-serif-pro scene:font-noto-sans scene:text-base scene:md:text-lg font-normal text-lg md:text-xl md:leading-9 tracking-px text-body gg-dark:text-neutral-100\">Ka\u017ekur tarp j\u016bs\u0173 skaitomo straipsnio ir skelbimo \u0161alia jo vyksta tylus karas u\u017e j\u016bs\u0173 akis. Dauguma vaizdo skelbim\u0173 j\u012f praranda, nes \u017emon\u0117s tiesiog neken\u010dia skelbim\u0173 \u2013 tiek didel\u0117s technologij\u0173 \u012fmon\u0117s, kaip \u201ePerplexity\u201c ar \u201eAnthropic\u201c, bando i\u0161vengti \u0161ios invazin\u0117s na\u0161tos, ie\u0161kodamos geresni\u0173 pajam\u0173 gavimo modeli\u0173.<\/p>\n<p class=\"font-meta-serif-pro scene:font-noto-sans scene:text-base scene:md:text-lg font-normal text-lg md:text-xl md:leading-9 tracking-px text-body gg-dark:text-neutral-100\">Ta\u010diau naujasis Merilendo ir Tilburgo universitet\u0173 tyr\u0117j\u0173 dirbtinio intelekto \u012frankis nori tai pakeisti \u2013 nerim\u0105 kelian\u010diu tikslumu numatydamas, ar tikrai pa\u017ei\u016br\u0117site \u012f skelbim\u0105, kol kas nors nesivargins j\u012f ten \u012fd\u0117ti.<\/p>\n<p class=\"font-meta-serif-pro scene:font-noto-sans scene:text-base scene:md:text-lg font-normal text-lg md:text-xl md:leading-9 tracking-px text-body gg-dark:text-neutral-100\">\u012erankis vadinamas AdGazer ir veikia analizuodamas pa\u010di\u0105 reklam\u0105 ir j\u0105 supan\u010dio tinklalapio turin\u012f, o tada prognozuoja, kiek laiko \u012fprastas \u017ei\u016brovas \u017ei\u016br\u0117s \u012f skelbim\u0105 ir jo prek\u0117s \u017eenklo logotip\u0105, remiantis i\u0161samiais istoriniais reklamos tyrim\u0173 duomenimis.<\/p>\n<p><iframe loading=\"lazy\" style=\"border:0\" src=\"https:\/\/myriad.markets\/embed\/market\/which-bubble-bursts-first\" width=\"100%\" height=\"415px\"><!(CDATA(<span data-mce-type=\"bookmark\" style=\"width:0px;overflow:hidden;line-height:0\" class=\"mce_SELRES_start\">\ufeff<\/span>))><\/iframe><\/p>\n<p class=\"font-meta-serif-pro scene:font-noto-sans scene:text-base scene:md:text-lg font-normal text-lg md:text-xl md:leading-9 tracking-px text-body gg-dark:text-neutral-100\">Komanda apmok\u0117 sistem\u0105 steb\u0117ti aki\u0173 steb\u0117jimo duomenis i\u0161 3 531 skaitmeninio vaizdo skelbimo. Tikri \u017emon\u0117s d\u0117v\u0117jo aki\u0173 sekimo \u012frang\u0105, nar\u0161\u0117 puslapius, buvo fiksuojami j\u0173 \u017evilgsni\u0173 modeliai. AdGazer i\u0161 viso to pasimok\u0117.<\/p>\n<p class=\"font-meta-serif-pro scene:font-noto-sans scene:text-base scene:md:text-lg font-normal text-lg md:text-xl md:leading-9 tracking-px text-body gg-dark:text-neutral-100\">I\u0161band\u017eius skelbimus, kuri\u0173 anks\u010diau nemat\u0117, jis numat\u0117 d\u0117mes\u012f su 0,83 koreliacija, o tai rei\u0161kia, kad prognoz\u0117s atitiko realius \u017emogaus \u017evilgsnio modelius ma\u017edaug 83 % laiko.<\/p>\n<p class=\"font-meta-serif-pro scene:font-noto-sans scene:text-base scene:md:text-lg font-normal text-lg md:text-xl md:leading-9 tracking-px text-body gg-dark:text-neutral-100\">Skirtingai nuo kit\u0173 \u012franki\u0173, kuriuose pagrindinis d\u0117mesys skiriamas pa\u010diam skelbimui, \u201eAdGazer\u201c skaito vis\u0105 aplink j\u012f esant\u012f puslap\u012f. Finansini\u0173 naujien\u0173 straipsnis \u0161alia prabangaus laikrod\u017eio skelbimo veikia kitaip nei tas pats laikrod\u017eio skelbimas, esantis \u0161alia sporto rezultat\u0173 \u017eymos.<\/p>\n<p class=\"font-meta-serif-pro scene:font-noto-sans scene:text-base scene:md:text-lg font-normal text-lg md:text-xl md:leading-9 tracking-px text-body gg-dark:text-neutral-100\">Aplinkinis kontekstas, remiantis tyrime, paskelbtame <i>Rinkodaros \u017eurnalas<\/i>sudaro ma\u017eiausiai 33 % to, kiek d\u0117mesio sulaukia skelbimas, ir apie 20 % to, kiek ilgai \u017ei\u016brintieji \u017ei\u016bri b\u016btent \u012f prek\u0117s \u017eenkl\u0105. Tai labai svarbu rinkodaros specialistams, kurie jau seniai man\u0117, kad pats k\u016brinys daro vis\u0105 sunk\u0173 darb\u0105.<\/p>\n<p class=\"font-meta-serif-pro scene:font-noto-sans scene:text-base scene:md:text-lg font-normal text-lg md:text-xl md:leading-9 tracking-px text-body gg-dark:text-neutral-100\">Sistema naudoja daugiar\u016b\u0161\u012f didel\u0117s kalbos model\u012f, kad i\u0161skirt\u0173 auk\u0161to lygio temas tiek i\u0161 skelbimo, tiek i\u0161 aplinkinio puslapio turinio, tada i\u0161siai\u0161kina, kaip gerai jos atitinka semanti\u0161kai \u2013 i\u0161 esm\u0117s skelbimas per se ir kontekstas, kuriame jis dedamas. \u0160ie tem\u0173 \u012fterpimai \u012fvedami \u012f XGBoost model\u012f, kuris sujungia juos su \u017eemesnio lygio vaizdin\u0117mis funkcijomis, kad b\u016bt\u0173 pasiektas galutinis d\u0117mesio balas.<\/p>\n<p class=\"font-meta-serif-pro scene:font-noto-sans scene:text-base scene:md:text-lg font-normal text-lg md:text-xl md:leading-9 tracking-px text-body gg-dark:text-neutral-100\">Tyr\u0117jai taip pat suk\u016br\u0117 s\u0105saj\u0105 \u201eGazer 1.0\u201c, kurioje galite \u012fkelti savo skelbim\u0105, nubr\u0117\u017eti ribojan\u010dius langelius aplink prek\u0117s \u017eenkl\u0105 ir vaizdinius elementus ir per kelias sekundes gauti numatom\u0105 \u017evilgsnio laik\u0105, kartu su \u0161ilumos \u017eem\u0117lapiu, rodan\u010diu, kurios vaizdo dalys, modelio nuomone, pritrauks daugiausiai d\u0117mesio. Jis veikia nereikalaujant specializuotos aparatin\u0117s \u012frangos, nors norint visi\u0161kai suderinti su LLM, vis tiek reikalinga GPU aplinka, kuri dar n\u0117ra integruota \u012f vie\u0161\u0105 demonstracin\u0119 versij\u0105.<\/p>\n<p class=\"font-meta-serif-pro scene:font-noto-sans scene:text-base scene:md:text-lg font-normal text-lg md:text-xl md:leading-9 tracking-px text-body gg-dark:text-neutral-100\">Kol kas tai yra akademin\u0117 priemon\u0117. Bet architekt\u016bra jau yra. Atotr\u016bkis tarp tyrimo demonstracin\u0117s versijos ir gamybos reklamini\u0173 technologij\u0173 produkto matuojamas m\u0117nesiais, o ne metais.<\/p>\n<div class=\"my-4 border-b border-decryptGridline\">\n<div class=\"text-start p-8 md:py-12 md:px-12 max-w-prose relative\"><span class=\"border-t-4 border-l-4 w-4 h-4 md:border-t-(6px) md:border-l-(6px) md:w-6 md:h-6 border-decryptPurple dark:border-decryptNeon gg-dark:border-cc-pink-2 absolute top-4 left-4 md:top-6 md:left-6\"\/><span class=\"border-t-4 border-l-4 w-4 h-4 md:border-t-(6px) md:border-l-(6px) md:w-6 md:h-6 border-decryptPurple dark:border-decryptNeon gg-dark:border-cc-pink-2 absolute rotate-180 bottom-4 right-4 md:bottom-6 md:right-6\"\/><\/p>\n<h3 class=\"font-akzidenz-grotesk font-bold text-xl md:text-3xl md:text-center gg-dark:text-white\"><span class=\"ez-toc-section\" id=\"Dienos_apzvalga_Naujienlaiskis\"><\/span>Dienos ap\u017evalga<!-- --> Naujienlai\u0161kis<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Prad\u0117kite kiekvien\u0105 dien\u0105 nuo populiariausi\u0173 naujien\u0173 dabar ir originali\u0173 funkcij\u0173, tinklalaid\u0117s, vaizdo \u012fra\u0161\u0173 ir kt.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><a href=\"https:\/\/decrypt.co\/358789\/marketers-use-ai-make-sure-you-see-ads\"> Nuoroda \u012f informacijos \u0161altin\u012f <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trumpai tariant \u201eAdGazer\u201c yra modelis, numatantis \u017emoni\u0173 d\u0117mes\u012f \u012f skelbimus, naudodamas aki\u0173 sekimo i\u0161mokyt\u0105 AI. Puslapio kontekstas lemia iki tre\u010ddalio&hellip;<\/p>\n","protected":false},"author":1,"featured_media":2137,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[278],"tags":[453,9434,9435,751,140,118,9436,365,9432,9437,9433,964],"class_list":["post-6777","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web3","tag-gali","tag-isitikintu","tag-jog","tag-ju","tag-kad","tag-kaip","tag-matote","tag-naudoti","tag-rinkodaros","tag-skelbimus","tag-specialistai","tag-stai"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rinkodaros specialistai gali naudoti AI, kad \u012fsitikint\u0173, jog matote j\u0173 skelbimus \u2013 \u0161tai kaip - DizainoArkliukas.LT<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dizainoarkliukas.lt\/?p=6777\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rinkodaros specialistai gali naudoti AI, kad \u012fsitikint\u0173, jog matote j\u0173 skelbimus \u2013 \u0161tai kaip - DizainoArkliukas.LT\" \/>\n<meta property=\"og:description\" content=\"Trumpai tariant \u201eAdGazer\u201c yra modelis, numatantis \u017emoni\u0173 d\u0117mes\u012f \u012f skelbimus, naudodamas aki\u0173 sekimo i\u0161mokyt\u0105 AI. 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