<\/span><\/h2>\nStrategy,<\/span> a prominent business analytics platform turned Bitcoin treasury company, has adopted BTC as its primary reserve asset. The company is perhaps better known as MicroStrategy, but <\/span>changed its name<\/span> in February 2025 with co-founder Michael Saylor citing the \u201cpower and positivity\u201d of \u201cstrategy.\u201d\u00a0<\/span><\/p>\nThe firm, which produces mobile software and provides cloud-based services, has aggressively pursued a <\/span>Bitcoin buying spree<\/span>, scooping up <\/span>millions of dollars<\/span> worth of the cryptocurrency. As of this writing, it holds 780,897 BTC in reserve, equivalent to $59 billion and more than 3.7% of the <\/span>total amount of Bitcoin that will ever be issued<\/span>.<\/span><\/p>\nIn the company\u2019s <\/span>Q1 2024 earnings call<\/span>, Saylor claimed that the company\u2019s adoption of a \u201cBitcoin strategy\u201d had enabled it to deliver 10x to 30x the performance of rival enterprise software companies in the business intelligence sector. The company typically reveals Bitcoin buys on a weekly basis, though it routinely skips a week at the end of each quarter.<\/span><\/p>\nUnlike other executives who typically shy away from discussing their personal investments, Saylor has made it public that he <\/span>personally<\/span> purchased 17,732 BTC\u2014currently worth <\/span>over $1.3 billion<\/span>, and still holds them as of <\/span>September 2024<\/span>. It\u2019s something of an about-face for the Strategy co-founder, who in 2013 claimed that <\/span>Bitcoin\u2019s days were numbered<\/span>.<\/span><\/p>\n\u201cWe’re at the beginning of the stage of rapid institutional adoption of digital property in the form of Bitcoin,\u201d Saylor said during the company\u2019s <\/span>Q1 2024 earnings call<\/span>. He added that in the future, Bitcoin won\u2019t compete against other crypto assets, but against, \u201cgold, art, equities, real estate, bonds, and other types of store-of-value money in wealth creation, wealth preservation, and the capital markets.\u201d<\/span><\/p>\nPerhaps the loudest Bitcoin proponent out there, Saylor has already said the firm will be \u201c<\/span>buying the top forever.\u201d<\/span> He has previously said the firm could ultimately buy 7% of the total BTC supply, and recently reassured investors in MSTR that it could withstand a Bitcoin drawdown to as much as $8,000, just refinancing its debt along the way.\u00a0<\/span><\/p>\n\u201cIf you think it\u2019s going to zero, then we\u2019ll deal with that,\u201d he said. \u201cBut I don\u2019t think it\u2019s going to zero, and I don\u2019t think it\u2019s going to $8,000 either.\u201d <\/span><\/p>\n